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Portrait of Prof Jyoti Choudrie

Professor Jyoti Choudrie

Head of Business & Digital Research Group

Prof. Jyoti Choudrie is Professor of Information Systems in Hertfordshire Business School, where she leads the Business and Digital Research Group (BDRG). She previously led the Systems Management Research Unit (SyMRU) and convened the Global Work, Economy and Digital Inclusion group. She is also Editor-in-Chief for Information, Technology & People journal, and is known as the Broadband & Digital Inclusion expert at 91¿´Æ¬.

Meet the team

Team memberAreas of research interest
Systems, Sustainability
Statistics
Modelling techniques in healthcare management

Head of HBS Online

Gender, women's agency, well-being

Head of Learning, Teaching & Assessment

Digital transformation, Usability of IS, User-centred design

Reader

Varieties of capitalism, sustainable development, cooperative and social enterprises


Research Fellow

Healthcare management, operations research, operational simulation modelling
Project Leadership, decision-making, complexity
Cross -cultural management, social media communication, digital technology in HE
Strategic management, Big data capabilities, Dynamic capabilities and leadership
Sociology, neurodiversity, critical gerontology
Online Education
Healthcare management, operations research, operational simulation modelling
Financial Markets, Financial Economics, Corporate Finance
Sustainable Marketing, Social Marketing, Structural Equation Modelling
Operations management, big data, Entrepreneurship/SME
Digital marketing and consumer behaviour
Behavioural finance, experimental economics, household finance
Corporate Venture Capital, Sustainability, Impact Investing
Digital transformation and operations
Human Resources technology, planning, implementation
Extreme work, emotional labour, emergency frontline workers
Marketing, Information systems, Consumer Behaviour
Innovation, Sustainability, Operations management
Applied Macroeconomics, International Finance, Labour Economics
Optimising HR processes, AI in HR, digitisation
Creativity and Innovation, AI usage in ideation, Sustainable marketing
Focus on optimizing HR processes, emphasizing the employee lifecycle, the integration of AI in HR, digitalization of business workflows. 
Education, EDI, online learning
Market design, market ethics, controversial technologies
Human resource Information systems
Digital transformation, Artificial Intelligence, Digital Technologies
Sustainability, operation research, statistical modelling
Human resource Information systems
Neurodiversity/autism and the workplace, oral history interviewing, reflexive thematic analysis
Leadership, Employee Voice, Emotions at work
Value creation in Open CAS, integrated business models
HRM, Emotional Labour, Employee driven eco innovation (EDEI)
Entrepreneurship, Marketing, Institutional Analysis
Systems, Sustainability, Digi/Cyber-physical security
Risk management, Change and Healthcare management
Strategic HRM, HRM, Resourcing
Freemium to Premium Business model, Virtual World Retailing, Scale Development
Digital transformation, operations research
Operations Research, Efficiency and Productivity analysis
Arumugam VelaayudanOperational Excellence, Data Analytics, Group organisation
Healthcare Modelling, Simulation, Healthcare Management
Digital transformation, MCDM
SMEs and Digital Transformation, Web development, Qualitative
Innovation-led Business Growth, B2B, International Markets
Improving online learning experience / engagement (UoH) Transformational Change (external)
Digital transformation and marketing
Risk management, Change management, Healthcare management
Supply Chain Management, Sustainability, Operations management
Differential effects of colour
Digital transformation Accounting and Online teaching
Supply Chain Management, Sustainability, Operations management.
Febiha KhanCorporate Venture Capital, Sustainability, Impact Investing, Innovation, Entrepreuership
Digital transformation and operations
John SimmonsHelping our graduates prepare for working in corporate business
Sergio SousaOrg. Culture, Social/Educational Psychology, HRM
Data analysis, Marketing, Education, Management
Sustainability, operation research, statistical modelling
HR processes, employee lifecycle, integration of AI in HR
Supply Chain Management, Sustainability
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