Marketing and Enterprise

Our research explores a number of distinct and interrelated themes within the broad field of marketing and enterprise, with a focus on the contexts of Industrial Marketing, Education, Franchising, Food and Small Business Marketing.

These themes cover issues arising from a range of factors including technology, sustainability and well-being.

Recent externally funded projects

Innovation by stealth: Paths to innovativeness in franchise networks (BA/Leverhulme)

Older people's perceptions and experiences of strengths and vulnerabilities across UK food system. (ESRC and FSA)

The impact of facial expression on consumer diet self-regulation: An emotional contagion approach (British Academy of Management)

Our members

Prof Ross Brennan
Dr Peter Fraser
Dr Ariadne Kapetanaki
Dr Alex Lee
Diane Morrad
David Shaw
Dr Lynn Vos
Dr Anna Watson

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